Saints Row Mixed Reaction “Difficult” Says Embracer CEO, Return on Investment Won’t be Great


The latest Saints Row game has been on the market for around a month, and thus far, the reaction hasn’t been great. The game is currently holds a 64 on OpenCriticUser reviews are even lower for this product. Many people are not impressed by the lack of innovation and polish in the open-world environment or the wildness that characterized past entries in this series. But what about the Saints Row super-heroes at Embracer Group Are they happy? Saints Row did place fairly high in the August sales rankings, coming in at #2 on the NPD charts, but given the lack of new releases last month, that doesn’t necessarily mean that much.

Well, Embracer CEO Lars Wingefors recently addressed investors, and he didn’t seem thrilled with the Saints Row reception (thanks to Axios’ Stephen Totilo for transcribing the comments).

“Personally I had hoped for a greater reception of the game. It’s been a very polarized view. There are many things to be said and details. I’m happy to see a lot of gamers and fans happy. At the same time I’m a bit sad to see also fans not happy. It’s difficult.”

Wingefors is positive that Saints Row will make some money, despite the mixed reaction. But not as much, as they had hoped.

“I’m confident we will make money on the investment. Will it bring the same return on investment as other games? Not very likely, but we will make money and that’s a good starting point.”

As for what this might mean for the future of Saints Row, Wingefors hedges his bets a bit, but at the very least it sounds like a rethink of the franchise is in order…

“Obviously you always want every installment of any IP to be greater than the last one, but what you do is…evaluate your position, the outcome… and there [are] The group had hundreds of participants in this game. I still have a great trust in those people, and I am sure they will recommend things for the future.”

Saints Row is now available for PC, Xbox One, Xbox Series X/S and PS4 as well as PS5 and Stadia.

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